McLaren focused on sponsors
McLaren continue focus on 2013 car after troubled start to the season but are thinking ahead
Vodafone McLaren Mercedes team principle Martin Whitmarsh has refused to switch focus to the 2014 season despite a less than satisfactory start to this years championship campaign.
The team principle insists that he wishes to see McLaren competing for the top step of the podium as soon as possible and is not willing to sacrifice this year early on to focus on next years car. Whitmarsh told reporters in Bahrain “One of my weaknesses is I want to be competitive. I want to get back to the front and I want to come to Grand Prix thinking we can win. We haven’t thought that for the last four races and we want to get it back.”
Following the departure of Lewis Hamilton at the end of 2012 questions had been asked about the teams ability to fight at the front of the grid. Sergio Perez, who replaced Hamilton has himself admitted that he must improve if he is to race at McLaren and in Bahrain we saw a feisty racing driver who didn’t mind going wheel to wheel against team mate Jenson Button.
The reason we saw a feisty display from Sergio Perez was because he needed to put on a good display in Bahrain. Not only are the Bahraini Royal Family key stakeholders in the team, a family friend of the Perez’s was also in town, and he just so happens to be one of the richest men in the world.
Billionaire telecoms tycoon, Carlos Slim is number one on
Vodafone McLaren Mercedes’ wish list for title sponsorship and this was the opportunity to impress him. Telmex, one of Silm’s telecoms companies have been in Formula One for a number of years with the Sauber F1 team, McLaren however have it’s sights on the billion dollar company. Senior management at McLaren would like to secure the financial future of the team before committing to the 2014 car and the Mexican sponsorship that Perez brings with him is the financial fix the team need.
It has not yet been confirmed that a deal has been done by McLaren or Telmex however, it would not be a surprise to hear an announcement in the coming months, perhaps as early as the Monte Carlo Grand Prix.
As team principle, securing a longterm financial backer for the McLaren racing outfit is key to the future development of the team. Once they have the money one thing is for certain, McLaren will be on the top step of the podium again.